working.com Major Accomplishments
- hired to build the original site. Transformed from careerclick.com
- working.com is the online site for CanWest's $140-Million employment advertising business ($16-Million online)
- I invented a ComScore recognized Syndicated Advertising Network, now a $3-million line of business reaching over 4-Million Unique Monthly Visitors
- I invented Working Briefs -- a branded company profile product. This product was strategically built in an effort to move the business away from an increasingly commoditized listing business to a business that acts as a Branding Platform for Employment advertisers
- worked to implement the collaboration of MediaCorp's Canada's Top 100 list into the CanWest Print/Online business. This resulted in a single weekend employment section (both in print and online) generating over $1-million in ad revenues
- implemented the first round of Google Adwords advertising for working.com. Became a Google Certified Adwords Professional, overseeing the $x spend
- worked to implement and integrate the purchase of canadianretail.com
- implemented CanWest's first CRM solution (using salesforce.com)
- implemented and integrated an ASP-powered job site (provided by Adicio) to become working.com -- the site is an integration of third-party powered software, with internally run Content Management System, and third-party advertising software (Dart)
- implemented video advertising