househunting.ca Major Accomplishments
- built the original site product definition. Transformed the business from renting.ca
- responsible for the implementation of the first build. Coordinated with all groups (technical, creative, sales, finance, vendors, etc), to ensure the product was built on time and on budget
- househunting.ca is the online site for CanWest's $100-Million real estate advertising business
- a first of its kind in Canada to include new home, resale and rental listings together
- innovative search using Endeca powered guided search
- innovative mapping using Mapquest technologies
- unique approach to building hyper-local and ultra-contextual advertising, joining Endeca search filters, mapping, and local advertisers. A first of it’s kind.
- househunting.ca was a first for Canwest. My new business model was strategically chosen to address increasingly competitive pressures rendering "traditional" pay-for-listing sites obsolete (if not obsolete, then difficult to sustain).
- The vast majority of househunting's listings are added to the site for free and an up-sell revenue model (sometimes called "media based pricing") is in place offering advertisers the ability to increase placement and/or visibility.
- The main purpose of this site is to provide a new realty platform that will allow CanWest to reach its business goals.
- responsible for the product definition and rollout
- simply put: I invented this site.